Lead / Head of Game Design | Product & Analytics-driven | Mobile Games

• Launching products from scratch by identifying high-potential mechanics and defining product strategy based on market analysis • Structuring development processes: GDD, roadmaps, task decomposition, and workload distribution, accelerating the transition from concept to production • Redesigning and strengthening products for market fit: positioning, target audience, feature sets, and long-term strategy • Preparing projects for investment: competitive analysis, product strategy, and pitch materials • Building and scaling teams: supporting hiring and establishing effective collaboration between design, development, and production

• Influenced product decisions across multiple hyper-casual and hybrid projects, improving retention, engagement, and monetization • Relaunched and strengthened products by aligning them with current market trends and audience expectations • Adapted hardcore concepts for a broader casual audience, increasing their market potential • Supported key product decisions across feature development and live operations stages

• Influenced product decisions, improving feature quality and their impact on retention and monetization • Structured tasks and estimations, increasing development predictability • Coordinated specialists, improving team alignment and execution consistency • Ensured alignment between design, product goals, and development priorities

• Led game design and narrative across multiple teams, ensuring alignment and high-quality execution • Built teams and launched projects from concept to full production • Contributed to concept selection and development, improving production and product viability • Defined narrative direction, ensuring a cohesive player experience • Developed designers, improving team capability and execution quality

• Relaunched the narrative concept, aligning it with market trends and player expectations • Designed choice-and-consequence systems driving long-term engagement and progression • Defined the direction of a narrative-driven product, ensuring a cohesive player experience

• Identified key growth opportunities and risks, improving market fit and alignment with player expectations • Strengthened product decisions, impacting retention, monetization, and overall product quality • Aligned gameplay with target audience, improving clarity and engagement • Increased project readiness for publishers through positioning, strategy, and pitch materials

• Aligned design and analytics, improving decision-making quality and impact on product metrics • Built long-term content strategy and roadmap, ensuring stable live product growth • Improved cross-team collaboration, reducing misalignment and increasing development efficiency • Developed designers and introduced documentation standards, improving process quality and predictability

• Developed and validated game concepts, increasing the likelihood of passing publisher tests • Prepared projects for testing (Voodoo, Supersonic), aligning them with market and platform expectations • Worked in rapid prototyping cycles, accelerating hypothesis testing and concept selection • Introduced trend analysis, improving idea quality and overall hit rate

• Led game development from concept to market test, ensuring the transition from idea to a functional prototype • Defined product decisions and priorities, guiding development within product constraints • Structured team processes (task decomposition, planning, workload distribution), improving development predictability • Ensured alignment of implementation, accelerating the team’s progress toward results

• Contributed to shaping mini-team practices, improving development manageability and efficiency • Led end-to-end feature development in a live product, supporting post-launch growth • Adapted game mechanics to the product, increasing their effectiveness and system fit • Organized team workflows, improving delivery speed and execution quality • Ensured stable feature integration without disrupting core systems

• Defined core product systems (gameplay, meta, monetization), impacting retention, engagement, and revenue • Established economy and monetization foundations, ensuring stable live product performance • Strengthened features and activities, increasing gameplay depth, engagement, and system effectiveness • Used analytics and player behavior to drive and refine product decisions

• Built analytics systems translating data into product and design decisions • Implemented A/B testing and event tracking, improving decision quality • Identified metric drivers and growth opportunities, impacting retention and player behavior • Presented insights to support decision-making across teams and at product level

• Created and integrated environments and assets, ensuring visual consistency across large-scale projects • Worked with 2D and 3D elements, building in-game scenes • Established a pipeline for processing geospatial and map data to generate in-game terrain • Integrated graphics into complex systems, including projection-based and hardware setups